Why are fragrances important in business?
78% - of our emotions and primarily purchasing, are influenced by what we smell.
95% - of fortune 1000 companies focus their marketing on what we see and hear not what we smell.
That ignores the fact that ¾ of our emotions arise from what we smell
not from what we see or hear.
88% - of fortune 1000 ads target our eyes & ears but not our nose.
88% - of smell operates at the unconscious level; it even operates when we are asleep.
45% - We recall what we see less than one month.
65% - We remember what we smell even after 1.5 years.