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Why are fragrances important in business? 

78% - of our emotions and primarily purchasing, are influenced by what we smell.

95% - of fortune 1000 companies focus their marketing on what we see and hear not what we smell.

            That ignores the fact that of our emotions arise from what we smell not from what we see or hear.  

88% - of fortune 1000 ads target our eyes & ears but not our nose.

88% - of  smell operates at the unconscious level; it even operates when we are asleep.

45% - We recall what we see less than one month.

65% - We remember what we smell even after 1.5 years.