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SCENT BRANDING
Let Innosol Fragrances develop a custom fragrance for your company. Scent Branding is a proven way to increase your sales.
Piping a fragrance custom designed for your business inside and out, has been proven to increase sales, and increase repeat sales. Scent Branding works in a sub-conscious level, takes us back in memory, and has a direct influence on our mood and shopping behavior in a retail environment. Our sense of smell can be harnessed to increase sales for a specific purpose.
FAT Fragrance Machine
Innosol's "FAT"(patent pending) device can bring to life a 2000 sf. room or a 100,000 sf. auditorium using our fragrance penetrating technology - Increase Profits - Be Remembered - Be Unique! Use Fragrances in your Marketing Program. (Besides retail stores, this device can also be used outside to draw in customers, in arenas, used at trade shows, and any marketing event, and even mounted in vehicles.) Picture available 2/01/07.
Scent Branding
Companies are using custom designed fragrances to differentiate their products and enhance their customers’ experiences. For Example: A convenient store chain was having trouble promoting their new coffee offering. They consulted with a fragrance manufacturer and began offering shoppers a whiff of coffee aroma when they entered the store. Coffee sales rose by 55 percent.
The journal of marketing has documented that scents can cause a customer to make a purchase and return to a store for another visit. Scents can also turn a greasy restaurant smell into something fresh and clean, this In turn can influence purchasing behavior.
Catch his eye with a clever design, allow him to hear a catchy tune, engage his sense of touch with a well made product, and you might want to entice him with smell as well.
The Sony Style Store is dispersing a mandarin orange and vanilla fragrance to try and get customers to buy more gadgets and they are also piping smells outside to see if they can lure shoppers inside.
Butter cookie smell piped in new houses to stimulate purchasing
Billboards now emit odors, like cherry shampoo
LG phones now have a lavender scented keypad.
Adding an olfactory component to learning could reduce stress, improve performance, reduce response times, and increase recall. Studies have shown a 17 percent increase in learning when scents are present. This in part is due to a reduction in stress, as stress impedes learning.
Many peculiar effects of fragrances:
Models look 5 years younger when smelling grapefruit.
Jasmine improved bowling scores by 27 percent.
Women like the following scents: good and plenty candy, cucumber, baby powder, nut bread
Men like the following scents: donuts, lavender, pumpkin pie and cinnamon buns
Women are offended by barbecue smoke, while men are not uniformly offended by any particular odor
Nike experiment: Shoes were valued $10.00 higher when a floral scent was piped into the dressing room. Also, 84% of customers liked the shoes more in the floral scented room. Finding the right scent can surely improve profits.
More than 95% of fortune 1000 companies focus their marketing on what we see and hear not what we smell. That ignores the fact that ¾ of our emotions arise from what we smell not from what we see or hear.
Aroma Creation for Retail Stores:
Retail stores are using aromas to enhance the customer experience.
A hospital in
Rolls Royce found that buyers were complaining in the 1990's that their new cars didn’t live up to their customers standards. The company found that it was not due to performance or design, but it was the smell of their new cars. A fragrance manufacturer was enlisted to identify and analyze the smell of a classic 65 Silver cloud, and recreated the aroma from 800 chemical sources. Once Rolls-Royce began spraying this scent in their new cars, the complaints stopped.